Cedars Mobile Invitation
“A Healthy Tomorrow, Starts Today”
Industry
Cedars-Sinai Medical Center | ArtCenter College of Design
Role
Service/UI & UX Designer
Duration
2024 | 14 weeks
Contributors
Interdisciplinary Major
Problem
Less than 1% of eligible individuals get screened.
Limited clinic access in rural and underserved communities.
Mistrust in the healthcare system affects participation.
Solution
Eligibility Self-Check - A quick tool for users to assess their screening eligibility and get personalized guidance.
Mobile Clinic Finder - Make it easy to book a screening site.
Educational Outreach - digital outreach to raise awareness.
Key feature
Quickly determine if you qualify for lung cancer screening through a simple self-assessment. Answer a few questions to receive personalized guidance on your next steps, making early detection more accessible and efficient.
Quickly find nearby screening unit stops, check availability, and book an appointment. Stay updated on real-time locations for easier access to lung cancer screening, making early detection more convenient.
Impact & Insights
Enhancing trust & accessibility
A seamless mobile experience makes screening information easier to access.
Optimized mobile screening
A simplified workflow lowers cognitive load, improving eligibility checks and screening access.
Encouraging participation
Streamlining eligibility increases the likelihood of individuals completing screenings.
Why This Matters?
Socioeconomic inequities – Limited healthcare access and financial barriers prevent many from getting screened.
Health literacy gaps – Mistrust in the system and language barriers discourage participation.
Awareness challenges – Lack of outreach and education leads to missed screening opportunities.
Service Blueprint
Evolution of Design & Features
We initially explored a red-orange theme, but it felt too urgent for a healthcare app and the brand theme.
Based on user feedback, we switched to a blue-green palette, which better conveys trust, calmness, and professionalism, making the experience more approachable.
To ensure accessibility, we designed a fully web-based experience, eliminating the need for app downloads. This approach reduces friction, improves follow-through rates, and minimizes step fatigue, making it easier for users to complete their screening journey.
Mobile-Friendly Access
Beyond the App - Expanding Awareness
Family plays a crucial role in encouraging individuals to prioritize their health. Support from loved ones can reduce hesitation and increase screening participation. To reinforce this message, we designed multilingual posters and invitation letters, ensuring accessibility for diverse communities.
By integrating emotional messaging with accessible digital tools, we guide users from awareness to action. Our posters spark personal reflection, leading individuals to scan QR codes, check eligibility, and seamlessly book screening appointments.
